Run your business from one link.
Orders or bookings — Selka turns the WhatsApp chaos, the “still available?”, the lost orders, the chasing payments, into one tidy link. Paid by PayNow. No app for your customers.
No card. Stay free until you outgrow it.
I sell food & things
Bakes, meals, crafts and small-batch goods. A photo-forward storefront with pickup & delivery slots and a PayNow QR that fills itself in.
See how selling works →I take bookings
Lashes, nails, home studios, sittings and sessions. A booking calendar that follows your hours — with deposits paid up front.
See how bookings work →Grows with you
Start at home. Grow into a shop. Stay on Selka.
Every step adds what you need next, on the same store, menu and customers.
- Step 1Free
Home kitchen
Selling from home, orders on WhatsApp.
- Your own order or booking link
- PayNow that fills itself in
- No app for customers
- Step 2Pro
Pop-ups & pre-orders
Busy weekends, sell-outs and markets.
- Unlimited orders
- Pop-up events with QR ordering
- Loyalty stamps & sales analytics
- Step 3Business
Your own shop
A counter, walk-ins and a queue.
- Selka POS at the counter
- Online and walk-in orders together
- Profit tracking & your own domain
No switching systems. No moving your customers. You just turn on the next step.
Compare plansto sell, gently
A midnight kitchen, a weekend studio, a little shop on the corner. Whether you're making from home or serving at a counter, Selka is the tidy way to sell what you make — or book out what you do — on your own terms. No pushy “BUY NOW,” no big-store machinery. Just you, your people, and the work you love.
Read our story →The honest bit
Don't pay for software on day one.
We'll be the first to tell you.
If you're doing five or ten orders or appointments a week, a notebook, your Instagram DMs and PayNow work perfectly. Honestly. Your customers choose you for what you do — never for your ordering system. Every dollar should go to the making, not the software.
So start free, and stay free. The day the chaos starts costing you — the double-booking, the 11pm “is this still available?”, the payment you forgot to chase — Selka is already here. No migration. No lock-in. No trap.
When you're ready, it's this simple
No Shopify-level complexity. No Google Forms chaos. Watch an order flow through in seconds.
Everything a small business needs — nothing it doesn't
Orders in your dashboard
Orders land in your dashboard instantly — and customers get a ready-to-send WhatsApp message to confirm with you.
PayNow-first
Dynamic QR with the amount + reference filled in. Near-zero fees.
Pickup & delivery slots
Customers pick a time that fits your opening hours. You set delivery days & windows.
Discount codes
Run vouchers and promo codes to bring customers back — with per-customer and usage limits built in.
Photo-forward storefront
Show off your bakes. Variants, add-ons, sold-out toggles — all built in.
Your numbers
Revenue, top items, repeat customers. Know what's working.
There's an app, too — just not in the App Store
Selka installs straight from your browser to your phone's home screen — its own icon, full screen, and a buzz the moment an order lands. Ten seconds to set up, nothing for your customers to download.
Makers on Selka
Built for Singapore's home kitchens and makers
Home bakers, cafés, crafters and weekend cooks across Singapore sell from one link on Selka. Every store on Discover is a real business, live right now.
See who's selling on Selka
Browse the stores already live — their names, their photos, their food — and order straight from them. Go live and yours is listed too.
Discover stores →Made for makers like these
Cakes and bread, fresh from a home oven.
Cookies, brownies and small-batch sweets.
Brunch boxes and home-cooked meals, made to order.
…and anyone else selling what they make or booking out what they do — lash artists, tutors, home studios. If you make it or host it, Selka's for you.
Free to start — your store goes on Discover once you're live.
Simple, honest pricing
Start free — and genuinely stay free until you outgrow it. In SGD, no surprises.
Free
Everything to start taking orders or bookings.
S$0/mo
No card needed
- ✓Your storefront at selka.sg/yourstore
- ✓PayNow QR & order pipeline
- ✓Pickup, delivery & appointment scheduling
- ✓Up to 80 orders / month (50 bookings for appointment stores)
Pro
For stores that are growing.
S$96/year
S$8 a month, billed yearly
- ✓Unlimited orders & bookings
- ✓Card payments + instant auto-confirmation
- ✓Analytics dashboard
- ✓Loyalty stamp cards
- ✓Event Mode — prepaid events with QR ordering, queue numbers & a live pickup board
- ✓Up to 5 photos per product
Business
Run it like a real business.
S$299/year
under S$25 a month, billed yearly
- ✓Everything in Pro
- ✓POS — sell to walk-in customers from the phone, iPad or laptop you already own
- ✓Know your real profit — revenue, costs & margin per item
- ✓Expense tracking + month CSV export for your accountant
- ✓Your own custom domain — connect one you own
Card & instant payments run through HitPay — their transaction fees go to HitPay, not Selka (see HitPay's pricing for current rates). Selka takes no commission on any plan.
Get your evenings back.
Set it up tonight, take orders — or bookings — tomorrow. Free to start, for every business run from home with love.
Start free